To announce Nick Nayersina’s partnership with Logan Paul’s PRIME, Glacier transformed Purdue University into the backdrop for a cultural moment. We coordinated a high-profile activation at an on-campus fraternity—close enough to touch, just hidden enough to feel invite-only. The result felt like slipping behind the rope: choreographed entrances, tight security, a constant stream of content, and the product at the center of it all. 

With word racing across campus, students lined up in droves, eager to say they were part of the moment when Logan Paul and his entourage showed up at their school. A party bus carrying Logan, Nick, and their crew stoked anticipation in real time through social content, fueling a frenzy that culminated in lines stretching across blocks and police stepping in to manage the scene. The result: a spectacle that put PRIME at the center of campus culture and gave students an unforgettable “I was there” story.