With Glacier’s help, Gymshark transformed Women’s March Madness from a spectator sport into a shared experience—inviting fans into the locker room, onto the bus, and behind the scenes with seven D1 stars.
Overview
In March 2025, Glacier teamed up with Gymshark to make a statement on one of the biggest stages in college athletics: the NCAA Women’s Basketball Tournament. The collaboration put Gymshark gear directly into the hands of seven Division I women’s basketball stars, who showcased the apparel and accessories throughout the tournament.
This wasn’t just a standard gifting campaign—it was an insider’s pass. Players gave fans a rare behind-the-scenes look at tournament life, pulling audiences beyond the hardwood and into the locker room, the bus rides, and the training that fuels March Madness.
The result: over 750,000 impressions across social channels, with Gymshark’s brand story woven directly into the cultural moment of women’s basketball’s biggest spotlight.
